THE HIGH CONFECTIONARY
BRANDING
+
ART DIRECTION
+
LOGO DESIGN
+
PACKAGING
+
CANNABIS/HEMP
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BRANDING + ART DIRECTION + LOGO DESIGN + PACKAGING + CANNABIS/HEMP +
Combining Personal Need
with Unique Branding.
The High Confectionary (THC) is a female-founded cannabis company that offers ultra-low dose products for candy lovers. Their unique product was created out of personal need, as the founders wanted to create a product that was both enjoyable and offered the benefits of cannabis in a low-dose form. ACDC developed a range of branding and packaging elements that help distinguish the product in the crowded cannabis market.
Logo Origins
ACDC crafted a logo merging the brand abbreviation with iconic elements from the cannabis-popular era. This distinctive design blends the renowned 1963 smiley face by graphic designer Harvey Ball with the 1964 floral artwork of Andy Warhol. The logo not only catches the eye but also creates a memorable brand image, paying homage to the cultural significance of that era.
Product with Purpose
ACDC extended its creative touch to include illustrated patterns, color schemes, and icon sets that distinguish the product on packaging and marketing materials. The unique weed leaf shape of the gummy sets it apart from competitors using more conventional shapes. The packaging balances approachability and friendliness with an elegant, mature appeal designed to resonate with adult consumers.
Conclusion
In totality, the branding and packaging efforts contribute significantly to setting the product apart in the competitive cannabis market. The outcome is a brand that is instantly recognizable and appealing to a diverse consumer base. The High Confectionary stands out as a cannabis company offering a unique and innovative product tailored for candy enthusiasts who also seek to get a little high!
Collaborators
Photography - Birdhill Studio, Cort Daley
Hemp Design Support - Studio Linear
“I have had the pleasure of working with David for the past 2 years. David is an extremely talented graphic designer with the ability to create designs in any style, from simple and clean to complex pattern work. He really listens to his client's vision - David created my entire brand and was able to translate an idea in my head into real life designs, logos, packaging and merchandise . He is a pleasure to work with as well and great at taking direction and feedback. I would recommend David for any project or design needs.”
— Jenna Goldring, Founder of The High Confectionary
Navigating the Hemp Horizon
In recent years, hemp has become a prominent player in various industries. To propel the brand beyond legal restrictions, THC made a strategic move to diversify its market and appeal by introducing hemp-derived products without compromising on quality and consistency. Leveraging the less restrictive landscape of the hemp sector has enabled THC to rapidly expand its reach across the country. With subtle adjustments to the brand and exciting additions like 'Passionfruit Plum' and 'Sleep' gummies, THC not only enhances its product line but also made way for us to introduce new illustration sets and colorways to complement this innovative market direction.
