kc kombucha
RE-BRAND
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ART DIRECTION
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LOGO DESIGN
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PACKAGING
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KOMBUCHA
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RE-BRAND + ART DIRECTION + LOGO DESIGN + PACKAGING + KOMBUCHA +
KC Kombucha - Sacramento’s first Kombucha Taproom
A female-owned and operated kombucha taproom in Oak Park, Sacramento, supporting the community by featuring female-owned small businesses and crafting deliciously approachable kombucha in a unique taproom.
SLOW AND STEADY
KC Kombucha has been with us since its early inception, starting with pop-ups throughout Sacramento. Courtney first approached me for labels for their refillable glass bottles. Over the next few years, I created a series of colorful can designs that can serve as a universal design for any flavor customers choose in-store.
It was a gradual process to reach the rebrand that would truly showcase the brand's vision. Nevertheless, the can designs marked a fun progression in the brand's evolution, and I'm quite pleased with them.
Approached with Strategy
We collaborated with Courtney and her team to rejuvenate their brand, capturing the lively essence of their exceptional Kombucha creations. In a world flooded with hard kombucha, KC stands out by prioritizing community well-being. Together, we highlighted their commitment to positive support, sustainability, and crafting imaginative yet approachable flavors in their vibrant taproom.
Our design process celebrated the natural and invigorating essence of Kombucha, crafting an expanded color palette reflecting seasonal brews. We developed catchy slogans like "Not Your Basic Booch" and "Brew a Better Biome," injecting a playful touch into social announcements and marketing materials. The result is a visually captivating brand identity that complements the unique Kombucha experience.
In a Brand Core workshop, we solidified their position, creating a brand that balances natural and modern elements. At KC, they're not just brewing Kombucha; they're cultivating a thriving community.
Flexibility was a priority, reflected in a mark easily deconstructed for a variety of fruit and natural shapes. Icons convey key information on cans, and sticker-style assets adapt to merchandise and bottle labels. This ensures our brand remains versatile, engaging, and adaptable across different mediums.
COLLABORATORS
TRISTAN RUMERY (AWFULLY GREAT CO.)
“We had the pleasure of collaborating with David for a transformative branding experience at our Sacramento-based kombucha company. David Angstead and his team didn't just create a logo; they took us on a journey to truly understand who we were as a company and what we stood for. Through an insightful workshop, David sat down with key members of our team, enabling us to nail down our vision and values, and our key customers. From there, they crafted a brand profile that perfectly encapsulated our essence. The resulting logo and color pallete was a beautiful, fun design flowing with profound meaning. The close collaboration throughout the process made it feel like a true partnership, and the support in rolling out our new brand was invaluable. Their work has not only elevated our visual identity but also our entire brand's essence. We couldn't be happier with the results.”
— Courtney Edwards, Owner of KC Kombucha