Crafting Consistent and Impactful Branding

At Plift, I was responsible for producing a wide range of branding materials that helped elevate the brand’s presence across multiple platforms. My work included designing packaging, in-store signage, marketing collateral, and digital assets, ensuring consistency in every touchpoint.

As part of my role, I led a brand refresh, introducing a brighter color palette and a stronger, more dynamic brand presence that better captured Plift’s vision and market position. This refresh built upon the brand’s foundation, enhancing visibility and engagement while maintaining its core identity.

During my time at Plift, I was also part of the team that helped secure a 2024 Shelfie Award, a major recognition in the hemp industry for standout branding and innovation. This award underscored the impact of our refined visual identity and strategic design approach.

Whether it was packaging design, promotional signage, or other marketing materials, my focus was on delivering high-quality, strategic design solutions that supported Plift’s goals and helped strengthen its identity in the market.