At Plift, I was responsible for producing a wide range of branding materials that helped elevate the brand’s presence across multiple platforms. My work included designing packaging, in-store signage, marketing collateral, and digital assets, ensuring consistency in every touchpoint. From concept to production, I managed the creation of visually compelling materials that aligned with the brand’s values and connected with the target audience. Whether it was packaging design, promotional signage, or other marketing materials, my focus was on delivering high-quality, strategic design solutions that supported Plift’s goals and helped strengthen its identity in the market.