GET BURLY Gabriel Aiello, the CEO and founder of Burly Beverages approached me needing to launch a brand from the ground up for his specialty soda and shrub syrups. The name he chose was not for his burly appearance surprisingly, but the way he experienced the flavors he wanted to share. They are seasonal, locally sourced and full of flavor!
CHALLENGE We wanted to take the brand in a position that promoted the ‘farm to fork’ mentality of the region (Sacramento, Ca) whilst also calling back to the classic look and feel of the old school ‘soda shop’ without making it gender specific. This was very important to the team.
SOLUTION We found the combination of hand written bold typography, a strong classic-feeling mark that is timeless, recognizable and universally flexible worked seamlessly with the brand. The bottles and merchandise also needed to be striking, classic feeling and still relevant to todays’ standards. RESULT From the moment we launched the brand publicly they have grown in production nearly tenfold; they are now in multiple niche supermarkets large and small, in every maker market and farmers market across the state.
COFFEE ON THE GO Seasons Coffee wanted a brand that expressed the urban environment that it was developed from, whilst also allowing for room to become a 'lifestyle brand' among coffee people. Inspired by baseball and the seasons that all crops are subject to, the brand seeker to be relevant to the customer base and introduce it’s customers to well crafted coffee delivered straight to your door or office.
CHALLENGE Take a coffee company’s brand to the same level as other well known in the industry but approach it in a way that makes it more accessible to those who don’t frequent craft coffeeshops or hunt for the perfect ‘cuppa’ on the daily.
SOLUTION We developed a set of marks that can be used in multiple ways, allowing for growth and diversity in its offerings whilst also staying relevant to the ever growing coffee culture of America. Not long after the brand was ready they also brewed up cold brew at the heigh of it’s popularity while also offering something less common among coffee connoisseur – delivery! Yes, like the milk man used to do.
RESULT Seasons continues to provide extremely high quality coffee to many customers weekly, a physical space is also set to open fall of 2018. _____________________
Scope of Work Identity Design, Packaging, Merchandise design,
Additional Contributions Greg Cotta
Preservation & Co.
Logo Design | Apparel Design
PASSION FOR PICKLES Originally approaching me for a few t-shirt designs, Jason Poole of Preservation and Co. was very receptive when I suggested something that most businesses would scoff and take offense at; the logo needs some help! As for Preservation the company, here’s a blurb from their website, “With a focus on all forms of preservation, we use local, seasonal produce to create our products. Every product is made in our production kitchen at 1717 19th st, and every jar is handled from start to finish here. By providing this level of attention, we are able to ensure that every jar we make will be consistent and delicious. We never use any artificial colors, flavors, or preservatives. While we aim to think outside of the norms, we do create flavor profiles that will be enticing to the broadest markets.”
CHALLENGE While I was created the shirt designs I kept stumbling when I felt the design of the merchandise would feel completely different than what the brand was already sharing with it’s customers. So with the help of a colleague and illustrator we created a set of shirts that each had a slightly different vibe but ultimately came together with the brands soon to be annouced new logo.
SOLUTION The shirts were tongue and cheek yet not childish and the logo and mark were created to give a sense of ‘stability, longevity and modernity.’ The location of the warehouse and kitchen is near very old factories and railroad tracks that were commonplace in the area. An old Ice factory, meat markets, manufacturing warehouses and more. I wanted the name of the company to convey this feeling in it’s own brand, paying homage yet still able to stand on it’s own. The original logo kept to the ‘mom & pop’ ‘country’ and small-time farmer mentality- the new mark set to look further.
RESULT Winning multiple national awards for ‘Best bloody mary’ and more, Preservation is now in supermarkets and speciality stores nationwide.The brand itself although no longer under my direction has established itself well and sticks to an aesthetic and message that compliments it’s brand very well. _____________________
Scope of Work Logo Design Apparel design
Brand Identity | Packaging | Creative Direction | Marketing Strategy
TWO WAYS TO ENJOY When Tastee THC approached me to develop a brand that would encompass a line of products that offers a new take on traditional Cannabis Edibles there was excitement in the air! The owner wanted to share her love of candy with those who also enjoy cannabis, the intriguing part of this project was the approach.
CHALLENGE Create a boutique cannabis product that can be shared and enjoyed by all. Cannabis user or not. With something not seen in the industry even now, the option to have a non-medicated and medicated options in one package was a game changer and we needed to express it as such.
SOLUTION Playing off the ‘yin-yang’ and other inspirations such as chanel we created a product that is also fun to share before it’s even open! We also seen that the price point was a bit higher than average so we introduced multiple sizes of just the medicated toffee as a introduction to the brand.
RESULT The results were a sophisticated brand that approachable, clever and discreet. The secondary brand simply called ‘Tastee’ was developed simultaneously to offer a non-cannabis product that can be enjoyed by all.
Featured here are a series of editorial layouts created for departments and features for SomethingExtra Magazine. The quarterly magazine for Raley’s . The From conceptualizing and styling and directing photo shoots to layout and preparing files for print.
Creative Direction, Art Direction & Design David Angstead
Client TBD Fest, Ideateam, Abstract Entertainment
Project Poster Design
Over the last few years I have been doing concert posters for large festivals to smaller shows around the city.
Creative Direction | Graphic Design David Angstead
Client Ideateam, Spangler
Project Packaging Design, Logo Design, Merchandise design
A RANGE OF STYLES Over the years i’ve had the good fortune to be able to design many different pieces of apparel for clothing companies to films.
Various projects from packaging, book cover design to environmental graphics..
White label Wine brand for Raley’s. I created the Logo and Packaging Design for the limited wines.
Comstock's Magazine 25th anniversary party
Environmental Graphics and Large format printing.
Sacramento Philharmonic Orchestra
I was asked to create an experience called the ‘World’s smallest concert hall’ which included large format posters and window cling graphics. I worked closely with the Sacramento Philharmonic and Sactown Magazine to execute this project. It included a small speaker inside the booth with authentic theater seats.