SEASONS COFFEE

SEASONS COFFEE: BOLD IDENTITY & PACKAGING DESIGN

Seasons Coffee, founded by one of Sacramento’s most respected coffee roasters, delivers freshly roasted coffee directly to homes and offices. When they approached me, I was immediately on board—not just as a designer but as a lifelong coffee fanatic. The brand identity needed to reflect the craftsmanship behind the coffee while embracing a raw, urban edge.

The monogram logo was a natural fit, seamlessly integrating the brand’s name into a clean yet clever mark. To contrast this precision, I designed a custom logotype with a rough, hand-crafted aesthetic, striking a balance between a DIY feel and timeless appeal. Inspired by skate brands and streetwear culture, the identity brings an energetic, underground spirit to the coffee space. From packaging to promotional assets, every design choice was intentional—ensuring Seasons Coffee stands out in a saturated market while staying true to its roots.