Logo Origins

The brand's logo is inspired by AA medallions, which are used to celebrate AA milestones and represent hope and positivity for the community. The logo is designed to represent the idea that life is worth living, and a life in sobriety is a life well-lived. It is accessible, bold, and confident, symbolizing the brand's values.

Product

Sobrrr Water's product is canned water with three distinct flavors: Lemon, Black Cherry, and Pure (unflavored). The brand believes that water doesn't have to be boring, but it doesn't have to be hokey and overproduced with obscure flavor combinations either. Their initial flavor lineup is all about bringing big, natural flavors from the classics while making sure the product represents the sober community.

Packaging Design

The packaging design of Sobrrr Water cans reflects the brand's core values. It is sleek and modern, representing the brand's inclusivity and accessibility. The brand's logo is prominently displayed on the can, and the flavors are distinguished by bold and colorful text. The design is minimalistic, but the pops of color provide a unique and eye-catching look.

Conclusion

Sobrrr Water's identity and packaging design represent the brand's core values of inclusivity, accessibility, and positivity. The brand aims to inspire pride in the community for living their lives to the fullest and provide a product that they can be proud of. Sobrrr Water's canned water with big, natural flavors is a perfect representation of their mission to destigmatize sobriety and celebrate a fulfilling life in sobriety. The brand's logo and packaging design are simple, sleek, and modern, with a touch of bold and colorful text to distinguish the flavors, reflecting the brand's core values and mission.